A leading site for songwriters and musicians, Songsinc gets a facelift from eSolutions.
Archive for March, 2011
It’s all the rage.
It used to be – back in the day – everybody ran around trying to get songs cut by an artist. Now, for lots of reasons, it’s all about getting songs in Film and TV. Makes sense given the many changes in the industry in recent years, not the least of which is the ability for just about anyone to produce master quality tracks on their laptop and the proliferation of outlets. Basically, we’ve gradually gone from 13 TV channels to 1000 in the course of the last 20 years and all those channels – thankfully – need music. It’s virtually impossible to channel-hop and not hear music in the background or featured on almost every station. This demand has created a boom for songwriters and music creators and it’s not going away. If one throws in all the opportunities in the commercial/advertising area … well, you get my point. We are never going back to 13 channels, and it’s a good thing. The market to get outside songs recorded by artists has gone in the other direction, making it more difficult to get the traditional cut (unless you are writing with the artist or producer). This has become the best way to get your songs recorded in the traditional sense. Don’t get me wrong a great “outside” song can still get cut and make tons of money, but it’s just more difficult. But none of this is or has ever been easy.
So a great way to monetize your catalogue or get cuts/usages is to spend some time focusing on songs for Film and TV. Think in terms lyrically of ideas that can apply cinematically. A great example of this is George Thorogood’s “Bad to the Bone.” This song applies to any scene where a bad guy shows up onscreen, which seemingly happens in almost every movie ever made. Another great example is Phil Collins’ “In The Air Tonight.” This song can anticipate a confrontation or romantic moment. There are a few of those scenes around as well, right? Do you have either one of those in your catalogue? If you don’t, write one today.