These days, most companies have at least a decent investment in their website, if not a sizeable one. So it’s important to make sure that your investment is protected from potential loss.
Over the years, one of the most common ways we’ve seen companies run into trouble with their website is to allow the contact information for their domain name to become outdated. If your domain registrar doesn’t have a valid email address on file you could have some problems down the line.
The best case scenario is that your domain expires because you didn’t receive your renewal notices, and your website goes down temporarily until it is renewed. Depending on your registrar, your domain could already be considered to be in the “redemption period” by the time you realize it is down, which could cost you hundreds of dollars to recover it. The worst case scenario is that you don’t realize your site is down (maybe you don’t use it for email) and your domain is actually deleted. If that happens your domain could be registered by someone else and you would lose all the marketing time and money that went into promoting it.
There are a few simple things you can do to avoid any problems with your domain:
- Update the email address that your registrar has on file any time you change your email address.
- Set your domain to auto-renew using a credit card that your registrar will keep on file.
- Make sure that you are listed as the registrant for the domain, not your webmaster or your hosting company.
You have a lot invested in your domain name and website, so take a few minutes to follow these simple steps to protect your investment!